Business Planning For Success

It’s that time of year again. Yes the infamous time of year for all business owners to sit down, assess what happened with their business this past year and to look to the future direction of their businesses.

For real estate professionals it’s a time to also celebrate our clients, our preferred partners and all of the people that have referred us business. We look forward to breaking bread, saying cheers and seeing what everyone is up to. This year will have a different feel to it all around as we go into our Holiday Season with a little less party preparation and little more figuring out how we’re going to celebrate from a distance. And yet.. the show will go on. We will continue.

Over the past month at EXIT Realty Mountain View we’ve been hard at work putting together or 2021 Vision Boards, Path to Profitability Worksheets and working through each associates individual plan for 2021 business development and growth.

“As the Owner of the Company I have the incredible opportunity to sit with each and every associate and feel their passion for what they do. It’s an honor that I take very seriously and I am incredibly grateful to each of these individuals who give me their time and focus, to make dreams come true not only for their clients, but themselves and their families. When I am business planning for the company, I can’t imagine not having a little part of each of their plans incorporated into the huge things that EXIT Realty Mountain View will do in 2021.”

Brandy Brown, Broker/Owner

Writing an effective business plan can be a daunting task. We’ve added a few things we think you need to know when formulating your plan. We’ve gathered different pieces from all around the industry including Brian Buffini, Tom Ferry, NAR and our very own EXIT Realty Corp. International.

Writing Your Plan

STEP 1: Find a place away from disruptions to focus. Some people book time away from home to work on their plan.

STEP 2: Define your Company Mission Statement. For real estate professionals that could be anything from your niche, to real estate you specifically sell to location you sell in.

STEP 3: SWOT Analysis: Oh yes every business owner needs to know their strengths, weaknesses, Opportunities and Threats in order to plan for anything that comes their way. This gives each business owner the opportunity to grow the strengths, and handle the threats internal and external to their business. For example we know time blocking is an important part of a real estate professionals day. We also know that this is an area that a vast majority of real estate professionals struggle with.

STEP 4: Set Goals and what you are going to do to implement the goals. Specific procedures to make them happen.

STEP 5: Set a Marketing Plan and Business Budget. One of the single most overlooked and overshot parts of a business are it’s marketing budget and it’s overhead budget. Overhead should be close to fixed and shouldn’t change month to month typically. The marketing budget needs to be in line with your goals and your bank account.

STEP 6: Get an accountability partner or a coach or a mentor to help you review and implement your plan.

STEP 7: Review your plan at least once a month to check targets and adjust if necessary.

If you’d like to learn more about developing your business plan or you are interested in opportunities with EXIT Realty Mountain View please call Brandy Brown, Broker/Owner directly at O: 719-375-3864 | C: 719-373-9864 or click here for your confidential interview.

Here are some of our favorite resources for business planning:

https://www.nar.realtor/writing-a-business-plan#section-166103

https://pages.tomferry.com/goal-setting-guide-offer/

https://buffinico.blob.core.windows.net/downloads/documents/resources/WinTheDay_Resource.pdf